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Privacy Policy

Last Updated: December 21, 2026

1. Introduction

Viralla AI ("Company," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered social media content generation platform and related services (collectively, the "Service").

Please read this Privacy Policy carefully. By using the Service, you consent to the collection and use of your information as described in this policy. If you do not agree with our policies and practices, please do not use our Service.

Effective Date: December 21, 2026

2. Information We Collect

2.1 Information You Provide to Us

We collect information you voluntarily provide, including:

  • Account Information: Name, email address, password, and profile details
  • Business Information: Company name, industry, target audience, brand voice preferences
  • Payment Information: Billing address, payment card details (processed securely by Stripe)
  • Content: Text, images, videos, and other content you create or upload
  • Communications: Messages, support requests, and feedback you send us
  • Social Media Credentials: OAuth tokens for connected social media accounts

2.2 Information Collected Automatically

When you access the Service, we automatically collect:

  • Device Information: Device type, operating system, browser type, and unique device identifiers
  • Log Data: IP address, access times, pages viewed, and referring URLs
  • Usage Data: Features used, content generated, actions taken, and interaction patterns
  • Location Data: General geographic location based on IP address
  • Cookies and Tracking: Cookies, pixels, and similar technologies (see Section 7)

2.3 Information from Third Parties

We may receive information from:

  • Social Media Platforms: Profile information, posts, and analytics when you connect accounts
  • Payment Processors: Transaction status and billing information from Stripe
  • Analytics Providers: Aggregated usage and performance data
  • Referral Partners: Information about users who sign up through referral programs

3. How We Use Your Information

We use your information for the following purposes:

3.1 Providing the Service

  • Creating and managing your account
  • Generating AI-powered content based on your inputs and preferences
  • Scheduling and publishing content to connected social media accounts
  • Processing payments and managing subscriptions
  • Providing customer support and responding to inquiries

3.2 Improving the Service

  • Analyzing usage patterns to enhance features and user experience
  • Training and improving our AI models (using aggregated, anonymized data)
  • Conducting research and development for new features
  • Monitoring and preventing technical issues and security threats

3.3 Communications

  • Sending transactional emails (account verification, password reset, receipts)
  • Providing product updates, new features, and service announcements
  • Sending promotional communications (with your consent)
  • Notifying you about subscription status and discount expirations

3.4 Legal and Safety

  • Complying with legal obligations and responding to legal requests
  • Protecting our rights, property, and safety of our users
  • Detecting and preventing fraud, abuse, and security incidents
  • Enforcing our Terms of Service and other agreements

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

4.1 Service Providers

We share information with trusted third-party service providers who assist us in operating the Service, including:

  • Cloud Hosting: For storing and processing data securely
  • Payment Processing: Stripe for handling payment transactions
  • AI Services: OpenAI, Anthropic, and Google for content generation
  • Email Services: For sending transactional and marketing emails
  • Analytics: For understanding usage patterns and improving the Service

4.2 Social Media Platforms

When you connect social media accounts, we share content you choose to publish to those platforms. This sharing is governed by both our policies and the respective platform's policies.

4.3 Legal Requirements

We may disclose information if required by law, regulation, legal process, or governmental request, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any change in ownership or use of your personal information.

4.5 With Your Consent

We may share information with third parties when you have given us explicit consent to do so.

5. Data Security

We implement robust security measures to protect your information:

  • Encryption: All data is encrypted in transit (TLS/SSL) and at rest
  • Access Controls: Strict access controls and authentication mechanisms
  • Password Security: Passwords are hashed using industry-standard algorithms (bcrypt)
  • OAuth Tokens: Social media credentials are stored as secure tokens, never plain passwords
  • Rate Limiting: Protection against brute force and denial-of-service attacks
  • Regular Audits: Periodic security assessments and vulnerability testing
  • Employee Training: Staff trained on data protection and security practices

While we strive to protect your information, no method of transmission or storage is 100% secure. We cannot guarantee absolute security, but we are committed to promptly addressing any security incidents.

6. Data Retention

We retain your information for as long as necessary to provide the Service and fulfill the purposes described in this policy:

  • Account Data: Retained while your account is active and for up to 30 days after deletion
  • Generated Content: Retained until you delete it or close your account
  • Deleted Content (Trash): Permanently deleted after 30 days in trash
  • Payment Records: Retained for 7 years for tax and legal compliance
  • Usage Logs: Retained for up to 12 months for analytics and security
  • Support Communications: Retained for 3 years to provide ongoing support

You may request deletion of your data at any time, subject to legal retention requirements.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and store information:

7.1 Types of Cookies We Use

  • Essential Cookies: Required for the Service to function (authentication, security)
  • Functional Cookies: Remember your preferences and settings
  • Analytics Cookies: Help us understand how you use the Service
  • Performance Cookies: Monitor Service performance and errors

7.2 Managing Cookies

Most web browsers allow you to control cookies through their settings. You can:

  • Block all cookies
  • Delete existing cookies
  • Allow cookies from specific sites
  • Set preferences for different types of cookies

Note: Blocking essential cookies may prevent you from using certain features of the Service.

8. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

8.1 General Rights

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information
  • Portability: Request a copy of your data in a portable format
  • Opt-Out: Opt out of marketing communications at any time
  • Withdraw Consent: Withdraw consent for processing where applicable

8.2 European Users (GDPR)

If you are in the European Economic Area (EEA) or United Kingdom, you have additional rights under the General Data Protection Regulation (GDPR):

  • Right to restrict processing of your personal data
  • Right to object to processing based on legitimate interests
  • Right to lodge a complaint with a supervisory authority
  • Right not to be subject to automated decision-making

Legal Basis for Processing: We process your data based on: (a) your consent; (b) performance of a contract; (c) compliance with legal obligations; and (d) our legitimate interests.

8.3 California Users (CCPA/CPRA)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

  • Right to know what personal information we collect and how it is used
  • Right to delete personal information (with certain exceptions)
  • Right to opt-out of the sale of personal information (we do not sell your data)
  • Right to non-discrimination for exercising your rights
  • Right to correct inaccurate personal information
  • Right to limit use of sensitive personal information

To exercise these rights, contact us at builtbymarketing@gmail.com. We will respond within 45 days.

9. Children's Privacy

The Service is not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at builtbymarketing@gmail.com.

If we learn that we have collected personal information from a child under 18, we will take steps to delete that information as quickly as possible.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including the United States. These countries may have different data protection laws.

When we transfer data internationally, we implement appropriate safeguards, including:

  • Standard Contractual Clauses approved by the European Commission
  • Data processing agreements with service providers
  • Compliance with applicable data transfer regulations
  • Implementation of equivalent security measures

11. Third-Party Links and Services

The Service may contain links to third-party websites and integrate with third-party services. This Privacy Policy does not apply to those third-party sites or services. We encourage you to review the privacy policies of any third-party sites you visit.

When you connect social media accounts or use third-party AI services through our platform, your information is also subject to those providers' privacy policies.

12. AI and Machine Learning

Our Service uses artificial intelligence and machine learning. Here's how your data relates to our AI systems:

  • Content Generation: Your inputs are processed by AI models to generate content. These inputs may be sent to third-party AI providers (OpenAI, Anthropic, Google).
  • Model Training: We may use aggregated, anonymized usage data to improve our services. We do not use your personal content to train AI models without explicit consent.
  • Quality Scoring: AI analyzes generated content to predict engagement. This analysis is automated and does not involve human review of your content.
  • Third-Party AI: Content sent to third-party AI services is subject to their respective privacy policies.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. When we make material changes:

  • We will update the "Last Updated" date at the top of this policy
  • We will notify you by email or through the Service
  • We may request your consent for significant changes

We encourage you to review this Privacy Policy periodically. Your continued use of the Service after changes become effective constitutes your acceptance of the revised policy.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: builtbymarketing@gmail.com

Company: Viralla AI

Subject Line: "Privacy Inquiry" for fastest response

We will respond to your inquiry within 30 days, or as required by applicable law.

By using Viralla AI, you acknowledge that you have read, understood, and agree to the collection and use of your information as described in this Privacy Policy.